Thursday, July 16, 2009

"Harry Potter" works box office magic at midnight


Boy wizard Harry Potter conjured his magic at box offices again, as the sixth film in the highly popular movie series earned a record $22.2 million (13.5 million pounds) at Wednesday midnight showings in the United States.

"Harry Potter and the Half-Blood Prince" from Warner Bros. beat the old record for Wednesday midnight screenings of $18.5 million held by 2008 Batman movie "The Dark Knight," said Hollywood.com Box Office President Paul Dergarabedian.

The debut "portends a huge and potentially record-breaking number for a single-day (box office) gross and best first five-day gross," among movies, Dergarabedian said.

The highest one-day U.S. box office record belongs to "The Dark Knight," which debuted on a Wednesday last summer to $67.1 million and went on to $203.7 million in its first five days. It earned $1 billion worldwide throughout its run in theatres.

The five previous "Potter" movies about the adventures of Harry and his friends at the Hogwarts school, based on the best-selling kids books by author J.K. Rowling, have raked in $4.5 billion worldwide since the first film in 2001.

But in recent weeks, some media reports have suggested the movies' fan base of teenagers and pre-teens may now be too old for the movies and that other franchises, such as the popular "Twilight" films, may steal some of Potter's audience magic.

Still, "Half-Blood Prince" hits theatres a full two years after the most recent "Harry Potter and the Order of the Phoenix," causing box office watchers to see a good deal of pent-up demand for the movie.

"Order of the Phoenix" also opened on a Wednesday and took in $140 million in its first five days, on the way to $938 million in total global ticket sales. Warner Bros. is a unit of Time Warner.

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