It all started off as a wavelet and eventually transcended as magniloquent sensation. “Kanden Kadhalai’– remake of yesteryear Bollywood blockbuster “Jab We Met’ is rolling fast on its postproduction works. Meanwhile, G. Dhananjayan of Moser Baer is endeavoring through vigorous promotional activities across Tamil Nadu.
The promotional vans embellished with colorful visuals of “Kanden Kadhalai’ are traveling towards all parts of Tamil Nadu. The crew has been involved in shooting out simple and interesting questions to the people of various localities. The winners are handed with goodies and audio CDs.
Producer Dhananjayan says, “The campaign is very successful and is creating good excitement around the film and music everywhere. The people are curious to know when the film is releasing and most of them know the film details by now. The vans are playing the songs continuously, thus creating more interest in the film and music. The van campaign covers the entire TN and will end on 31 August 2009.”
He further adds, “The idea has been very successful in bringing in awareness about the film and also excites the people to look for the film, when it is releasing.”
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